Kevincarlton commented on the following stories on BizSugar
Hi Harleena A lot of small businesses seem to blog just because their webmaster or SEO consultant has told them to. So they end up being disappointed with the results – as every post they publish simply disappears into the ether. They don't understand that their content should be purposeful. And that they need to build an audience through online relationships. Also, as you say, they should offer a great user experience to encourage people to read and share. Your blogging starter guide is just what they need. So this is an ideal place to share it. – Kevin"
Hi Heather Thanks so much for your very helpful and insightful comment. Of course, many of us go into business without even knowing what a USP is, let alone any idea of what ours should be. Your example of a vegan restaurant is a very good one. But I've noticed online, in particular, that relatively few businesses distinguish themselves with a USP. Unless your product or service is restricted to a small geographical area then the competition is huge. So you really need something that will help set you apart."
Hi there Ti Yes, targeting a niche is real winner. To some extent, I've done that myself. Instead of being a general copywriter, I decided specifically to become an SEO copywriter. Sure worked for me. Not only that, people still also ask me to do general copywriting (for print) anyway."
Hello there Martin I'm not really into philosophy so I can't say much about that myself. As you'll have noticed, my post talks more on practical lines. If your website is 'selfish' in the manner I suggested then you can expect a certain outcome. And that outcome is almost invariably negative."
Loved the amusing 'Other reasons' at the end. One thing though – I'd have thought the biggest reason people unfollow is not being followed back. So many Twitter users just follow to get a follow back. And I can't tell you how many new followers I've had who've almost immediately stopped following me just because I didn't follow them back."
Good stuff Lisa. Here's one more I'd like to add to the list: Ask industry influencers to Tweet and share your content. Or, if they publish one of those weekly roundup posts of best content related to their industry, then ask them to include yours. At the moment, I only do this in moderation – because you need to slowly build up a relationship with these people first."
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