Lyceum commented on the following stories on BizSugar
Shawn, Is this an example of the "tribe" that Seth Godin is talking about? I will be involved in a fan page for a new business venture called NetZpider. Kalle Blomqvist a.k.a Charlie Bloom has recently created fan pages for the different brands and has done a promotional kick-off in order to get new fans. Sign up for all three fan pages and you could win a t-shirt."
Great video. The presenter did a great job. I have made several of the mistakes mentioned in the video, but I have always been myself and never pretended to be someone else. For more on my mistakes, please read my post, Five Lessons Learned from my Startup â€” And why Iâ€™d Do It Again, on Open Forum."
I think it boils down to a two-way street communication and really grasp an understanding of the trader principle of exchanging value for value. I think that alternatives to regular hiring practices will come up in the future. Here in Sweden you could use something called "self employment business". You rent / hire your employer. You send invoices through a special company specialized on helping freelancers, solo entrepreneurs, etc. They take care of all the paperwork, taxes, etc. They take a cut of circa 10% of the invoice. Here is some information on this new type of business employment: http://www.egenanstallning.nu/ee_eng.htm"
Shawn, I am not an expert on PR at all, but I think it is time to look at new ways of promoting your stuff. Tim Ferriss is a good example of this attitude. I wrote the following comment on Small Business CEO: It is time to challenge regular PR. I recommend you to read Stefan Engesethâ€™s new book, The Fall of PR and the Rise of Advertising. You could download it for free (PDF version) on his site (DetectiveMarketing.com)."