Lyceum commented on the following stories on BizSugar
Very interesting. I have to check these different alternatives. I am doing regular podcast shows. I get all the technical help from the producer of the show. It would nice to have a simple version of podcast with small tidbits you could blend with your regular blogging."
The upcoming generation is spending more time on IM / Facebook / mobile than using email. I listened to an interesting presentation of a new mobile marketing idea called "pennies / manna from heaven". You get special offers when you add your mobile number to a site. You get the offers depending on where you are located at the moment. The offers are linked to the GPS parameter in your phone. So, you go on a street and when you come close to a coffee-shops, "bing" --> an offer / rebate coupon appears in a SMS. You get "credits" for taking advantage of the offers. You could also start your own stream for a specific cause, e.g. your soccer club. This idea was presented at the Swedish version of Dragons' Den. They call it Just-In-Time marketing."
I think it is good if you are doing it for the right reasons, e.g., getting better quality and products at a good value. I am against the protectionism that is sweeping America, saying that you should buy American only because it is made in America. You have to understand the positive things with global trade and a free exchange of goods and services. Here in Europe you could find a strong support for "local produced" stuff, e.g., the "slow food" movement. I believe that the local butcher and the gourmet shop could coexist with the big grocery store chains, in a free market place."
I am getting hungry for "Naked Pizza" and "Berry Chill" yogurt! :p Susan Ward is saying: "My own experience suggests that using social media is so time-consuming that it's almost impossible for the one-person small business operator to participate at all, let alone use it as an actual marketing strategy." Do you think that we will see social media freelancers, helping small businesses to start the participation and new media conversation? Will the small business owners take time to find their natural voice? "