Lyceum commented on the following stories on BizSugar
LinkedIn: The Leading Network For B2B Social Media Marketing
"Shelly: I am impressed by LinkedIn's progress. The latest thing is that they want to become a big player on content creation so the users will come back on regularly basis. I wonder if the have glanced on Open Forum by American Express and the new version of Bloomberg "terminal" (BusinessWeek network)?"Why LinkedIn Sponsored Updates Are A Great Idea
"Stephen: How is the formula for creating the matching ad to the feed? What's the secret sauce? ;) I think it will work out well, if I don't get too cluttered. Do you know how much of their revenue is coming for premium accounts? Will they have an ad free newsfeed?"Is E-Commerce to Blame for The Changing High Street?
"Ivan: I don't think you should blame e-commerce for anything! I say that you should think "glocal" (both global and local). With an online presence, the high street could develop from "mainstream(street)" to an interactive business both on the net and physically."The Differences between Sales and Marketing: Simplified for the Curious
"Belinda: Thanks for explaining the difference between sales and marketing! As an experienced purchaser and social media evangelist with an interest in business philosophy, I think you have add the buyer (purchaser) to the mix and check so the core values are integrated in the whole organization. I see the problem with the different department against each other like a silo system."How to Increase Yields Not Prices
"Ian & Heather: Interesting thread on the relation between value and price. My question is: How do you get paid at the end. What do you do with the fiat paper currency you get when you look at the decreased purchase power of the dollar. I have made a philosophical point in the section, WorkShop, on my business site: "I am open to discuss different terms of exchange of values, i.e., delivery of service and payment. As a supporter of objective money, i.e., precious metals, my standard price is 1 kg / ~35.27 oz of silver (Ag) according to the buy rates at GoldMoney for a 1/2 working day (circa 4 hours, effective time)." I will add another terms of payment: X American Silver Eagle (1 troy ounce) $1 coins according to the spot price."How to Increase Yields Not Prices
"Heather: I understand that notion due to the fact that I have worked as a purchaser for a long time. When the sales people / marketing departments from the vendors came with a price increase due to raw material prices, inflation, currency changes, etc., I asked about substitutes, change of formula, different order quantities, safety stock with decreased delivery time, etc. The deeper question I asked was about what could you do with the payment you get. I think we could see an increase interest in bartering and currencies backed by an objective standard. Ian: I must comment on your statement: " Increasing sales prices is tempting because it goes straight to the bottom line." My saying is that decreasing the purchasing price is going straight to the bottom line. One saved $1 is more worth than a sales $1."Subscribe
The Caribbean, or Italy?
"Heather: I agree with you that you have to have a plan in action. I like the phrase: ideas in action. What kind of plan tool do you use? Are you a visual person so you use mindmaps or mood-boards? Or do you write down a bullet point list? Or a combination or something else?! ;)"