Lyceum commented on the following stories on BizSugar
What You Should Know About Reticular Formation in Social Marketing
"Mike: Thanks for sharing your deep thoughts on this topic. I have bookmarked your post and will revert to in the near future. The 5 (journalistic) W's are crucial to ask yourself and your readers, especially to have an answer to the question, why."Subscribe
We Misunderstand Lean---But It Is So Important!
"Dave: Thanks for clearing up confusions about the lean concept. What do you say about starting with answering the "why" (you are in business) question before you ask “Who is the customer and what do they value”? I am practitioner of the trader principle. You trade value for value on a voluntarily exchange of goods and services, on a free market."