Lyceum commented on the following stories on BizSugar
The golden rules of a successful social media strategy
"Cendrine: You have to start with answering the question "why" you are in business and why you should use social media at all. Ask more questions: Where are you customers online? What are your objectives with your social media activities? Then comes the strategy along together with the tech. tools. These ideas are presented in the Groundswell book by Charlene Li & Josh Bernoff. One rule could be to have a calendar, scheduling your social media activities during the week, months, with milestones places on a timeline."Entrepreneurial Networking: How To Learn To Love It
"As a "Certified Networker," this entry is music to my ears! :) Have you heard about the Referral Institute? There you get educated in the art of networking. Your #3 tip is very important. Don't become an "alligator" with a big mouth and small ears! ;) I recommend you to check out John Jantsch's book, Referral Marketing, and the works by Dr. Ivan Misner (the founder of BNI and co-founder of the Referral Institute)."Feature Interview: Anita Campbell
"Heather: What's the biggest learning lesson from the interview? I really like Anita's answer to your question #11: "Believe in yourself. Be open to taking advice, but if you are convinced you have something that the market needs, don’t let yourself be talked out of it before you prove it one way or the other.""Have You Thought about the Costs of Being Self-Employed
"Glen Craig: As an sole trader (sole proprietorship in American English), Miranda's post is a good reminder of the costs of being self-employed. Have you heard about the term "business employment"? It is an interesting alternative to being employed or self-employed. "Subscribe
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How the 'Great Drought' Will Hit Your Bottom Line
"Is it time to get commodities options? ;) Do you have historical figures how often droughts have occurred?"