Lyceum commented on the following stories on BizSugar

Does your website support your sales efforts or cater to your ego?

"Shawn, Yes it is my graphic. It was made by John Cox & Allen Forkum. Here is an excerpt from interview with them: "EGO: First of all, I want to thank you very much for your work with the EGO logotype. Do you want to tell my readers how you came up with the logotype? FORKUM: The initial idea for the logo was a graphic solution using the word "ego" to form a person's face, but the results didn't really connote egoism strongly enough. I knew John could illustrate a heroic, proud man so that is the tack we took. The original drawing had a square border around it. We eliminated that so the man would be the highest graphic element in the logo. The sphere was meant to connote a lofty peak or even the world itself. COX: Heroic was what I was shooting for. There was power in his stance that I think captured a sense of joy and determination. I really wanted to work simple, simple, simple. You put the logo on a jersey and I've worn that shirt out. [EGO Editor: How about sending a X-mas gift to John & Allen?] I really liked the understated size of the artwork, yet its intent is a real attention-getter. That logo was a fun project." http://egoist.blogspot.com/2003/12/interview-with-john-cox-allen-forkum.html Thanks for your kind words. It is great to hear that you get that impression from my EGO blog. I will write a Trader Manifesto at some point in the future. It will be based on the trader principle segment in my podcast show. "
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!