Mallton commented on the following stories on BizSugar
Yes, I think Klout still works, within the confines and limitations I've discussed in this and other posts. For instance, my Klout Score is currently 79, and has been between 75 - 79 for months. Yet on Google+ my follower counts and engagement levels have continued to rise dramatically. If Klout was giving appropriate weight to Google+, my score would reflect that. But my point with Klout is that *everyone* has the same issues. No one else is getting any more weight from Google+, so it becomes less of a factor. Instead, what I may need to look at, if I'm comparing scores, is whether or not someone else, specifically, is more or less active than I am on Google+. If I have a lower Klout Score, but they're far more active on Facebook and far less active on Google+, I might be fine with that. If they have approximately the same amount of activity as I do on Google+, than I know there are things they may be doing better than I on other platforms and warrants more attention. Particularly if they're a competitor."
As with most of the clients I work with, we take a look at the industry, social networks, digital assets, interests of the business/owner, and more, and try to determine the best platforms to focus on. That said, I think Google+ is fantastic for any business for a variety of reasons, though it's not always for marketing."
Thanks Heather! You're right, the number of factors and decisions probably require their own post. But generally, I would advise paying attention to design trends in order to ensure that your site never looks "dated." That doesn't mean it has to be on the cutting-edge of design, but we also wouldn't want someone to look at your site and *know* it was built ages ago. And similarly, keeping up with the latest in functionality trends and being positioned to take advantage of them. Older sites used to make extensive use of iFrames, for instance, until it was found to impair SEO. Now, any site that still uses iFrames or Flash is just killing themselves and needs to be revamped immediately."