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Blog Metrics: The Only 3 Things You Need to Measure
"I completely agree that you should focus on just a few, but important metrics. However, I think that high "conversation rate" (a term coined by Avinash Kaushik in his book Web Analytics 2.0, which means how many comments per post you get in your blog) is also important. You want your visitors to be engaged with your blog by commenting (of course, we don't count spam comments here)."