Noahparsons commented on the following stories on BizSugar
Thanks for the comment, Heather. Monitoring conversion rate is the most important thing to look at, in my opinion. Every site has some sort of user goal - whether it's reaching a specific page, filling out a form, or making a purchase. If you use Google Analytics, it's easy to define these goals and then see how successful your design is at helping users reach these goals. To get slightly more advanced, you can then track your conversion rate by traffic source so you can see if visitors from Facebook are more likely to complete a goal on your site compared to Twitter visitors. At the end of the day, if your site isn't helping your users achieve their goals, then it doesn't matter how many visitors you have."
Thanks for the comment. We use Google Analytics here at Palo Alto Software so tracking conversions from visitor to customer is really easy. Google Analytics lets you define goals on your site and one of the most important goals is completing a purchase. Once you have that configured, Google Analytics does the rest. As a next step, you can think about adding "micro conversions" to better understand the user flow towards the ultimate conversion - a purchase. Micro conversions might be things like: Viewed the feature page, viewed the pricing page, added an item to the shopping cart, etc. Using micro conversions in addition to a primary conversion goal, you can get a deep understanding about what it takes to increase your online sales."
Exactly. We track micro conversions like: - Signed up for newsletter - Downloaded a template - Viewed a sample business plan - Viewed our pricing page etc. You can then build a conversion funnel if you want to track a user's progress through a series of goals."
You're right about pocket - it does take some discipline to go back and use it during your down time. I like Trello, but if hasn't found its way into my daily life yet. Asana is also an interesting project management app to keep an eye on and is worth checking out. "
Thanks for the comment Bigmoneyweb. You're right-on with lean planning being a great tool for decision making. Creating mini "pitches" for new business ideas can really help small businesses figure out if the idea is worth pursuing or not."