Noyalizor commented on the following stories on BizSugar
I totally agree Martin. It's hard to imagine exactly what the internet will look like once the ad blocking "revolution" heralds a new era of advertising, because as you say, "advertising" will probably manifest in completely different ways from what we're used to now. It's both scary and exciting, but either way, I think that change is inevitable. Thanks for reading my post :)"
Not sure what to make of it yet, it's still early days. Although many publishers are concerned about how Apple's new ad-blocking plugin feature will affect their ad-generated revenue, apparently people spend over 85% of their time on smartphones using native apps as opposed to browsing on Safari (http://techcrunch.com/2015/06/22/consumers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/) so ad blocking in Safari may not be felt so significantly anyway. There's a bigger conundrum though in the way that ad blocking apps work, because some of them are blocking even ads that are deemed to be "acceptable" (or other content besides display ads), and that's a problem. Marco Arment, for example, removed his top-ranking app from the App Store for this very reason (http://www.adweek.com/news/technology/creator-iphones-top-selling-ad-blocker-just-pulled-his-app-market-167035). In short, there are still challenges and unknowns ahead regarding ad blocking in iOS9, so I guess time will tell how it all pans out..."
It's true that it's probably easier for larger businesses to start an ambassador program because they have more resources to invest in it, but I guess that if you scale the activity based on your own business's capabilities (even if it's a small business), maybe you can achieve some results on a smaller scale. As Jonny says in this article, all it takes to start the activity is ONE really enthusiastic ambassador, and then the activity can grow from there :)"
I think you make a good point Heather, in that many businesses are still used to doing things the "old" way, probably because they have been around since before smartphones took over our lives, so they have no choice but to apply a "mobile-after" approach in order to adapt their businesses or products to the era of small screens. I think that Ofer's post is probably directed more at startups and new companies that are still at the stage of strategizing on how to build their products in a way that takes into consideration the explosive rise in smartphone usage (and other small screen devices). I think he's saying that it's smarter and more efficient for new companies to already have a mobile strategy in place (if not an actual mobile product) right from the beginning, rather than to have to create a mobile strategy and modify their products after they've already launched."
Hi Heather, It's hard to give you specific pointers without knowing more about what business you're in but I would start with a Google search for the top companies in your industry (and if it's a small business I'd also narrow the search to your State or city). This should enable you to go to their websites and subscribe to their newsletters. This is sort of a vague suggestion but perhaps if you give me more details I can suggest something more specific :) Noya"
Great! I'm glad you liked the post. Don't forget that you can also check out lots of other subject line examples in The Best of Email's Inspiration Gallery (updated regularly :-) http://thebestofemail.com/portfolio_category/subject-lines/"
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