Ronika commented on the following stories on BizSugar
Are You Ready to Start Your Own Business?
"Thanks, Yoni! Although I gave my employers about 2 months notice when I decided to quit, I did not really have any real prospects lined up when I left my job. (Luckily my former boss retained me as a consultant for a few months.) I can completely relate to waiting by the phone (and computer) hoping for something to happen, and second guessing my decision to quit. Luckily it has worked out for both of us :) "Subscribe
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Business & Marketing History: The Marlboro Man: The Greatest, Deadliest and Deadest Pitch-Man of All-Time.
"There is a brilliant scene in the first episode of "Mad Men" where Don Draper etc. are discussing how to brand Lucky Strikes cigarettes, whose sales have started to suffer after the issuance of the Surgeon General's warning about the danger of cigarettes. After going through the different options they settle on "it's toasted", an essentially meaningless statement, which goes on to become a massively successful campaign. Thanks for another enjoyable post, Yoni."