Sbcmurphy commented on the following stories on BizSugar
How Facebook Graph Search Affects Your Local Marketing
"Yes I agree - everything changes so quickly that its hard to stay ahead of the game. In a way this is good - it keeps the playing field level and doesn't let anyone company keep a stranglehold on the market for long. Thanks for reaching out Sian!"Subscribe
5 Digital Marketing KPIs Every Business Needs to Track
"Yes, I would say it has to be ROI (the first one mentioned.) You want to make sure your marketing efforts are actually making you money, and tracking ROI forces you to find ways to measure your different campaigns and see if they are impacting your revenues. "