Shanegibson commented on the following stories on BizSugar
Shawn, Guerrilla Marketing is about using tools in a creative, innovative fashion. Using a martial arts analogy... everyone has a broom in their house -- they're mainstream, but in the hands of a trained Arnis or Ninjitsu master that broom is a guerrilla weapon. Being on Twitter, Facebook, or blogging doesn't make you a guerrilla. It's application of Innovation, Imagination, Knowledge and Harnessing Community that make you a guerrilla. It's also APPLYING the 19 Secrets of Guerrilla Social Media Marketing (http://www.closingbigger.net/2009/07/19-guerrilla-social-media-marketing-secrets/)that is key. They're all there for the world to see, anyone can be a guerrilla...BUT consistently applying all of the secrets is needed, not something every mainstream marketer will do."
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