Techlunatic commented on the following stories on BizSugar
That is a very insightful observation and a very good metaphor to explain how it should not be done. I agree with you , giving away too much reduces the value of the product and the brand as a whole and that would defeat the purpose of giving away the knowledge , since our primary intention was only to build brand presence and authority .... I appreciate your feedback :)"
Yes it works very well and even though the direct ROI may look very less but ultimately you can't gauge the amount of benefits it brings from word of mouth publicity when the person recommends your services to all his friends . It's like having one more mouth for your publicity and that is more convincing than any other form of advertising ."
Link baiting is for the sake of attracting people to link to you voluntarily by either giving valuable content or by making a list of things like for example "a list of 101 dofollow blogs" which the readers will find useful for their own link building . But since it is beyond human capacity to remember the list they will bookmark it for further reference . And that is how you will get immediate backlinks from bookmarks and this will aid your link building process. That is why the "make easy to forget info" checkout the Pagerank table i have mentioned in # 5 . That is useful for linkbuilding but the chart cant be memorized so people start bookmarking it and mentioning it in their posts for their readers and this is how the post gets more backlinks :)"
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