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As if search engine algorithms weren't enough, right? But it's true – social media sites have their own algorithms that decide when and how posts are shown in their news feeds (along with other important decisions). And just like Google, understanding how those algorithms work is key to getting the Read More

New content is great – as long as it's new! But how do you know if you're talking about something original or copying what all your competitors said last month? You do a little research first – and that's what content curation tools like these are for! See what tools on our list work best to find c Read More

Website bounce rates are a favorite metric for judging just how effective a web page is: If a lot of people are immediately leaving once they load a page, then something is wrong. That's why we've gathered the top reasons for high bounce rates and what you should do about them. Read More

We've thrown out a lot of social media tips at you lately, and we bet a lot of teams are wondering, "When should we do all these things? We're already busy enough!"

We understand! That's why we're going to propose a quick social media daily checklist to complete every workday. This may Read More

Far too many B2B companies choose a reactive strategy in social media engagement – they'll only talk to someone directly if they are asked a question, or if someone raises a complaint. That strategy misses a lot of proactive opportunities to get involved! We like to say that social media is more li Read More

Growth hacking. Seemingly overnight, that term is on every resume and every marketing blog. “How to growth hack your way to the top.” “The beginner’s guide to growth hacking.” “An epic list of 100 growth hacks for startups.” This term is now being touted as an essential SMB strategy. Confused by al Read More

This past month, the team here at 21 Handshake has been taking a closer look at the benefits of hiring a dedicated B2B Marketing Manager to streamline efforts between in-house sales, marketing and IT teams and a third-party marketing agency while bringing valuable digital marketing experience to th Read More

When a brand gets ready to start or ramp up an Instagram account, eventually someone has to ask the important questions, "So...what are we going to take pictures of?" This isn't just about posting a particular image – it's about the broad use your Instagram feed them. What should this account be ab Read More

From SaaS to social media, B2B marketing is changing at a rapid pace– is your business keeping up?

Here at 21 Handshake, one of the biggest challenges our clients face is how to effectively bridge the gap between IT and sales departments and keep their partner marketing agency in the l Read More

Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your audience, and increas Read More