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"The rise of an information age doesn't mean we stop producing or selling. We still need products and services. But it does mean that the business and marketing strategies that made sellers' brands powerful yesterday won't necessarily keep them powerful tomorrow..." Read More

"When a customer visits a website, if the site knows well about the visitor and understands the preferences of the person without inquiring about them, and is able to offer relevant information and products, just as a shop assistant might of store they often visit, then there is nothing more efficient for the company or the consumer for that matt Read More

"In the second half of the 20th century, we have gradually learnt to talk and think of each other and ourselves less as workers, citizens, parents or teachers and more as consumers." Read More

"Marketing based on notions that are 20 years out of date. The notion that if you put enought messages out there some of them will be heard. The notion that 'building the brand' is money well spent. The notion that people believe what they see..." Read More

"What needs to be driven home even more is that companies that continue to deliver mediocre or bad experiences will find themselves in a downwatd spiral, fueled by a digital revolution that has now empowered all of us." Read More

"It is much more difficult today for a commercial to make us laugh or cry, make us cringe in shock or nod in agreement, make us believe in and buy the product being advertised..." Read More

"Prior to the Web, organizations had only two significant choices to attract attention: Buy expensive advertising or get thrid-party ink from the media. But the Web has changed the rules. The Web is not TV..." Read More

Marketing comes at you in a variety of different ways at almost every turn you make. It's harder today to grab (and hold onto) the attention of consumers with the constant bombardment of advertising and messages 24/7. Creativity and originality are essential in making a lasting impression on consumers and guerrilla marketing strategies follow no b Read More

"Almost all brand marketing assumes that we are all the same, that we are part of a target group definition. If the definition is tightly made, as it should be, most probably only a minority of the actual customers will be a part of it..." Read More

"The day of the passive consumer has vanished. If not willingly provided with the full information they want, customers go elsewhere with little hesitation. With competitive product information just a keystroke away one the internet, customer-switching costs are now near zero." Read More