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CRM vendors need to urgently figure out what the market wants. In this report we look at what software buyers really want from their #CRM solution. Read More

Selling only starts when the customer says "no". In this article I'll explore the three essential elements required for any kind of sale. Read More

When people think about customer relationship management software, “easy to use” doesn’t come to mind. So, here's how to correctly implement CRM software. Read More

No matter how much effort you spend on delivering good service, sometimes it’s just not enough. Here's how you can deal with the difficult customers. Read More

No one likes to receive a complaint, but it really is a matter of whether they arrive sooner or later. 96% of unhappy customers don’t actually complain. However, 91% of them will simply leave and never come back. Knowing this, wouldn’t you agree that a complaining customer is sometimes better than Read More

Shake hands, sign on the dotted line or click to confirm. The confirmation that a sale is complete may have changed, but the goal has always been the same: get new business. The sales process started out on foot, shifted to the telephone and has since morphed into an entirely new platform online. S Read More

If you aren’t tracking your email marketing conversions then you are not only wasting valuable time but you’re missing out on an entire category of email marketing. Using conversion goals helps you uncover opportunities for event-driven emails that drive immediate conversion. Here’s five great emai Read More

Using analytics such as past experience and social feedback data, organizations can learn what customers really want and expect from their service experience, as well as what’s currently broken in the support experience, to improve service and increase customer satisfaction and loyalty. Organizatio Read More

Although Google’s search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favourable placement. However more Read More

Ecommerce companies make up a big portion of Zopim’s user base, but the subject of this month’s Spotlight “BaKare Beds” is a unique exception. Although they have an online shopfront, the nature of their product makes unassisted sales extremely challenging. We were really impressed with BaKare’s ded Read More