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Targeting customers based on their needs as opposed to demographics can improve sales significantly. Here are the tools you can use to uncover customer needs . Read More
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Business owners can increase their sales as well as profit significantly by segmenting customers based on their needs and aligning their business to meet those needs. This post shows how you can uncover customer needs and target them. Read More
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Businesses cannot serve all customers equally. You have to find the right customer segments that appreciates the value you provide. This post shows how you can find them. Read More
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A company called Square has introduced credit card processing and POS system that will help small business owners reduce cost and compete with larger rivals in equal playing field. Read More
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The negative publicity about your business on social media can hurt your business. In this post we show 7-step action plan that is guaranteed to neutralize it and even help create positive results. Read More
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Small business owners do not need to spend a fortune to retain and motivate employees. By providing these creative perks that do not cost much they can get the best employees to work for them without having to spend a lot. Read More
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Small business owners who want to jump on the bandwagon of social media must study these best practices to ensure they don't end up hurting their business instead of helping it. Read More
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Many small business owners are fearful of social media and miss out on the significant benefits they provide. The 3-step approach described here will help you get started on social media. Read More
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How small businesses an use the power of social media in many interesting ways including product testing and improvement, industry research, competitive analysis and financing. Read More
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Daily deals are double-edged sword for small business owners. With proper planning you can make daily deals work for your business. In this post we provide tips on how to do it. Read More
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