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Publicity delivers same benefits as marketing at a lower cost. In addition, it builds a long lasting positive impression about your business in the minds of customers thereby increasing your sales and brand value. In this post we show various approaches to get publicity at low cost for your small b Read More

In this post we provide tips that small business owners can use to prepare themselves to be able to withstand the impact of external market forces better than their peers. Read More

Business owners who focus only on internal operations of their business without paying attention to external market forces can get hurt. The market forces will put them in oblivion in a few short years or even months. For small business owners it is even more important to stay vigilant and be ready Read More

Embracing KISS (Keep it Simple Stupid) principle can not only make life easier for small business owners; but it will also lead to higher sales and profit. Small business owners should look at everything they do in running your small business and identify opportunities to simplify. Read More

Are you one of those guys who are overwhelmed by the thought of completing large projects? By using the Divide and Conquer technique you can finish any large, daunting project in time and within budget. In this post we showed why it works and how to do it. Read More

The subscription model creates a win-win opportunity for both business owners and customers. Businesses benefit from subscription model because they get guaranteed sales. The customers also benefit because their overall price is lower than if they bought the products or services individually.This p Read More

Evaluating a business before buying requires both quantitative and qualitative assessment. To ensure you will not get a lemon and have good return on your investment you need perform due diligence that will help answer many questions about the business and the seller. Read More

Many small business owners focus all their marketing effort only on advertising and promotions and miss out on one of the great marketing opportunities through local community involvement. This post shows how small business owners can increase their sales via community involvement. Read More

If we have to bet on one thing when it comes to opening a business on schedule; we’d say it WILL NOT. By following tips in this post you can ensure the business launch date remains on track. Read More

Many would-be entrepreneurs are discouraged from starting a business because they don’t have enough cash. However, by following some of ideas mentioned here you can launch a business as long as you have passion and willingness to work hard. Read More