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The following post gives the clearest explanation I have ever read on the subject of why/how/when to cold call. It's a real gem. Enjoy! Read More

As an online business, it is important not to look past your local audience. As a brick and mortar business, your local audience might even be your entire audience. Your presence in Google Maps is important. You (should) know that by now. Keeping this in mind, Google has introduced some improvements to its AdWords local business ads for Google Read More

Perhaps as a tribute to its mainstream legitimacy, Twitter's turf has been invaded by at least two spammer-orchestrated scams. In the widespread of the two, users receive a direct message from a follower, bearing this or similar bait: "hey! check out this funny blog about you—", followed by a link to a webpage. Read More

From article: "I made a small list of things I'd recommend to anyone wanting to make 2009 their best year ever — coming up with a single life-changing goal, creating a mantra for that goal to keep them on track, simplifying their lives, making time for loved ones and themselves, learning to be in the moment — all of these are great tips, and I co Read More

One of the most insidious by-products of times like these, after the waves of belt tightening and budget/staff cutting, are the long and painful late payments. When business slows, payments to vendors get stretched. You can do everything else right but get this wrong and your business will grind to a halt. So, let's focus on getting you paid fa Read More

Believe it or not, an economic downturn is a good time to start a business. There are openings in competitive markets and breaks on start-up costs and overhead. Read More

Negotiating the price is what happens when you haggle at a flea market. Negotiating a deal is what happens when the representatives of two companies come together to decide how to make each other more successful. To make this point, here's Brian Dietmeyer, CEO of the sales training firm Think! Inc. discussing how to negotiate beyond the level Read More

Small businesses are notoriously lax about their collections processes. Many worry about imposing strict payment policies or chasing deadbeat customers for fear they'll lose potential business. What's more, collecting money generally isn't too problematic when times are good. But when the economy is bad, businesses that aren't savvy and ag Read More

Whether you are a search engine optimiser, a web master or you simply want to know how search engines work, you need to know about Google page rank. This article explains how Google determines trusted sites and elaborates on some of the factors in detail including the PageRank algorithm. Read More

Some bosses, it turns out, aren't very good at communicating. And that is leading to a breakdown in employee morale at a time of economic uncertainty and fear, according to a new survey by Menlo Park, Calif.-based Accountemps. A lack of open, honest communication was cited as having the most negative impact on employee morale, by more than Read More