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Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal. But it's not always that simple. And sometimes lowering your prices Read More

The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Read More

Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici. Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube. Read More

It looks like US entrepreneurs are increasingly turning to microloans as banks tighten lending standards. To be sure, microlending is a tiny, tiny piece of small business credit in the US. Microlenders tend to be small nonprofits, and all their loans combined probably wouldn't be a blip on the portfolios of one of the big banks. That said, ther Read More

MySpace launched a beta version of its do-it-yourself advertising platform that's aimed at letting individuals and small businesses create their own ads that can be customized to specific users of the social network. The new MyAds service, which MySpace first detailed in November, will enable anyone to create customized banner advertisements u Read More

E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month. Read More

One of the fast-growing trends in small business these days is teleworking - employees working from home or away from the company's main office. Surging gas prices driving up the already high cost of commuting and growing environmental concerns are just the most recent and headline-grabbing inducements that make telework increasingly attractive to Read More

How are the credit markets affecting small businesses in the United States. To try to get some statistical data to answer their questions, the author decided to take a look at peer-to-peer lending. Peer-to-peer lending gets at part of the effect of the credit markets on small businesses because some entrepreneurs borrow money from other individual Read More

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren't which has led to the launch of a comparison-shopping website for B2B financial services. Read More

Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being “Branding Only Works on Cattle” excerpted on Change This. Author Jonathan Salem Baskin argues that brands are a 20th century quirk, and are about to go back to their traditional role: names. Read More