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I remember when webmail first appeared. It seemed like a revolution. Gone was the clunkiness associated with in-office mail clients like Microsoft’s Outlook or IBM’s Lotus Notes. In was speed, flexibility and simplicity. And it also meant that I could read and respond to personal emails at work.
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Half a billion users can’t be wrong. Right? Half a billion connected users is certainly a captive audience. Half a billion users will help you build your brand and capture leads. What then, would Facebook be if it wasn’t Facebook? With the currencies of 700 billion minutes a month and the emotio Read More

Marketing is a complex blend of art and science, and if you talk with anyone in the profession today, they’ll tell you it’s only getting more so. Audience fragmentation, new media form factors, the rise of social media, etc. is making life more complex, not simpler for CMO’s.

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Twitter is both a tool for communicating with your network as it is about sharing information that interests you. While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Tw Read More

Any organization considering social media should identify why it wants to use it in the first place. Does it support a business objective? Are the target customers regular users of the social media technology that is being considered? If business objectives are fuzzy or customers don’t use the tech Read More

Place a marker on your calendar for 11/15/10, the date that Facebook entered the e-mail arena with its Messages platform. While still in beta for a few thousand members, Messages will ultimately offer competition to Google Gmail and who knows what after that? The big deal about Messages is that you Read More

Today’s customers expect an around-the-clock commitment from the companies they do business with. Just as important, customers want a variety of tools to get the help and information they need.

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The Marketing Automation Industry is approaching its thirteenth year. Originally pioneered by Epiphany and Pivotal in the late 1990’s as an On-Premise Module added on to key CRM functions, it took off when SAAS entered the scene in the early 2000’s. Today there are many vendors in this space comp Read More

We all have our email pet peeves. And if you’re like me, you have a lot – from reading into how you are greeted in an email to the abrupt way an email is closed.

Since email is such a big part of our daily lives, I’ve taken some time to compile my five least favorite email habits and offer some Read More

I find that Twitter is slowly becoming a “last resort” for consumers who are having issues with businesses and cannot get them resolved through the normal means of phoning or emailing customer support. We’ve seen it time and time again, made famous by @Dooce and the Maytag washing machine incident Read More