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Earlier in the week, I was sent an email from a colleague wishing me “Happy Holidays” and included was a link to a video that portrayed the story of the Nativity as told through social media. Personally, I found it to be very clever and in case you aren’t one of the nearly 2 million individuals to Read More

Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. The gold rush that is the social Web is so pervasive that brands tend to forget about other proven digital marketing tools, Read More

How much is a Facebook fan worth? $3? $10? $1,000?

Don’t feel bad if you have no idea. Pinning a value to a brand’s Facebook following is as elusive as uncovering the true value of Facebook itself.

That hasn’t stopped some from trying, though. Social media software publisher Vitrue ran some n Read More

Somewhere along the way, we lost our common sense.

With the explosion of social media over the last half decade or so, a new venue has reigned supreme in the world of customer acquisition and retention. As always the case, where the eyeballs go, business budgets will follow.

And although the Read More

Understand how people learn, think and communicate is the key to create effective marketing. In fact, communication is the core of your marketing and if you know how to leverage it, you will be able to elevate the perceived value of your products and services so people are willing to pay higher pri Read More

Since the Internet stepped onto the scene and into many households, it has been widely used as an unbridled source of information, entertainment, communication, and much more. The Internet as we know it may change today as the United States Federal Communications Commission (FCC) prepares to appro Read More

The other day I was amazed to discover that people in my own company aren’t using Twitter Lists as a routine part of their inbound marketing agency activities. Some even expressed the view that Lists are useless; others didn’t understand how they are useful. I was surprised because I use them all t Read More

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool. Read More

According to a new study, “Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It” 62% of the Fortune 50 have mobile websites, mobile apps, mobile payments, and QR Codes – but they’re not flaunting them.

Read More

A few members of the Blue Fountain Media team asked me to put together a few tips for landing page optimization, so I figured why not go all the way and make an extensive list of tips all in one place.

What I am considering as a landing page here is a page that resides outside of your website, a Read More