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Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer.

In essence, content marketing is information marketing, and information marketing is the new currency on the Inter Read More

As we’re approaching the end of the 2010 there are numerous developments with businesses using social media. I had predicted that brands will need to figure out how social fits into their overall brand strategy by identifying where the leverage is with social media and how to manage it.

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It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009, but here we are ending out 2010. And what a year 2010 has been: The rise of Facebook to become a dominating (and sometimes threatening) force globally, Twitter becoming a mainstream realtime c Read More

You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then…

Nothing happens. But what could go wrong?

You did t Read More

External competition is good. It forces us to improve our game by rethinking strategy, honing skills, and working as a team. These benefits are lost when the competitive focus shifts from market share opponents to internal marketing strategy. It’s time for the sibling rivalry between social media a Read More

Today marks the beginning of December, which means that the holiday season is well underway. In shopping malls across the country, Christmas decorations have been up since October 1st and radio stations such as B101.1 have been playing Christmas music 24/7 for the past several weeks. In addition, Read More

Of the 6,000+ executives surveyed, only 14.2% of businesses find their social-media strategies to be “very effective” – and only 7.3% consider them “very revenue generating.”

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Not on social media platforms? Think again!

You or the content you’ve created may be on social media networks without you even knowing it. Here are a few examples where you’re popping up on the social media landscape.

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Let us vow today and for all time to avoid the following phrases in our daily conversation, both online and off. They are tired, worn out, useless phrases that make us sound either like high school girls from Southern California or majors in doublespeak hired by the Pentagon for our ability to obsc Read More

My grandmother and I play Scrabble every Sunday (its competitive and filled with lots of “trash talk”) and last week she asked me to look into an additional board game that the whole family could enjoy. I ventured into the Games and Puzzles store at the mall and what struck me was the dozens of Mo Read More