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Act-On Software's Shawn Naggiar shares information about marketing automation, including what sets Act-On apart and how marketing automation can influence sales. Read More

The world of technology is always evolving. As the technologies used by business professionals evolve, security threats and challenges change as well. Fusion Alliance's manager of security services discusses some of these information security challenges Read More

It’s a bit easier to understand what marketing automation software can do for you if you understand these terms and concepts. Nine terms every marketer should know. Read More

Being creative doesn’t mean you have to be an artist or songwriter and if it doesn’t come naturally, you’re not alone. Many struggle to produce results when charged with a creative task. Creativity, like everything else, takes practice and work. Here are a few ideas for exercises that can help get Read More

Marketing automation is hot, but why? What is the real value proposition of a marketing automation system? Read More

Landing pages are a marketing automation tool that allow companies to nurture leads and better target these potential customers. Learn how to get the most out of these targeted webpages. Read More

Recently, members of the software testing discipline at Fusion Alliance put together some software testing training material for new hires and existing employees in the discipline. Training keeps the skills of test consultants sharp and fresh and teaches new hires successful testing techniques and Read More

Should Requirements Management professionals raise the issue of "and what can the user do with this system that may share things with the world that they don't really want shared..." Read More

To say that 2011 has been the year of the tablet may not adequately express how this mobile device has influenced the computing world. Recent findings from eMarketer show that nearly 37.7 million Americans use tablet devices at least once a month, up 158.6% from last year. Read More