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Starting a blog is a serious undertaking if you are going to use it as an active part of your marketing. A blog takes time to develop and blogging will not produce immediate results in terms of customer acquisition. But it will over time. The guys who are the top of the blogging game are seeing ben Read More

Blogging is dying out according to some. Twitter and Facebook are replacing the traditional blog. Blog writing requires too much thought. And where are these premonitions coming from? Why blog posts of course! Read More

Many people have a fear or reluctance to begin blogging. A blog is out there for all to see and it is easy to have that fear. But when you blog, in reality the worst that could happen is that you may not please a reader with your commentary or writing style. Don't worry, others will come along who Read More

When you design your blog, it is so important to consider how the blog will appear to the reader. Is the content easy to read? Have you considered the type of font that you will use and its appropriateness for your reader? The font and how the colours of your blog are defined will impact how your r Read More

Blogging and blog writing to attract readers and search engines to your site means that you must not lose track of why you are writing your blog. The blog should be directly or relevant to the business product or service you are trying to promote. If you veer too far off topic, you will not get the Read More

Blog commenting is a powerful way of generating links to your website. A powerful marketing tool, blog commentary helps you build your business profile, provided of course that the comment is constructive an not spammy. This helps with search engine rankings of course, but it also allows people to Read More

Blog commentary is a powerful way to become part of a community on line. Blog authors appreciate comments and readers appreciate additions to the conversation that was started by the blogger. But engage with a view to add to the conversation rather than just as a link building exercise. It will be Read More

Wondering how to start a blog? Starting a blog is very straightforward and worrying about where to host or build your blog should not be an inhibitor to starting. A quick start guide to getting a blog up and running. Read More

Blogging is about projecting your personality. When you write, try to let your blog reflect your "speech" rather than a formal piece of writing, unless of course you speak in a formal and structure way. Blogging should come naturally and show off you - the person. Read More

Project managers are responsible for ensuring successful project implementation. The project manager cannot leave the handover to operational support teams to chance and need to make sure they are involved as part of the project team. If things go wrong on day 1, everyone needs to know what to do t Read More