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Learn how to create effective content for your e-commerce business. The right content will depend upon the products your website sells. Does your site have clear mass appeal or do you sell a wide variety of niche products? The kinds of keywords you use in your content will depend upon the type of c Read More

If you want more visits from Twitter to your business blog (and, let's face it, who doesn't?), you might consider writing blog posts with Twitter in mind. Start with the titles, suggests blogger Allison Irish. Creating titles that encourage more of your followers to click through to your blog post, Read More

If you operate an eCommerce business you may see considerable increases in sales over the next several weeks as the holiday shopping season commences. In fact, projections suggest eCommerce sites may see an incredible 14 percent rise in the coming weeks as shoppers move online to meet their holiday Read More

You probably use some kind of social media to market or at least brand your business online. So you know how complicated it can be to expand into multiple different channels like Facebook, LinkedIn and Twitter, not to mention video channels like YouTube and some kind of company blogging. If you're Read More

Sure you use social media to push out your message. Who doesn't? Tools like Facebook and Twitter can be fantastic channels for building your brand, but there's another kind of marketing social media can help you with and a recent survey shows more and more small businesses are figuring this out. I' Read More

In a world with exploding content over multiple social media channels, your business needs to create more content of your own on more social media channels than every before if you are to survive. Aaron Dun, Vice President of Marketing and Strategy for Percussion Software, shares this guest post vi Read More

Think small business blogging won't work for you? Here is a case study of one small business, a Tipperary cycle shop, that has used blogging and social media successfully to promote products and even handle customer service issues. If you are looking for an example of blogging and social media succ Read More

A new "benefit corporation" status for socially conscious small businesses allows companies to make their commitments to things like fair-trade or eco-friendly products legally binding by writing this commitment into their company charters. Learn more about this new small business designation and t Read More

Online marketers might want to reconsider their social media strategy in view of data suggesting StumbleUpon has surpassed Facebook for overall social traffic. Take a look at the article and judge the data for yourself. Then consider dusting off that StumbleUpon account and getting down to business Read More

Will these five legal changes impact your small business this year? There are still legal changes coming that may transform the way all small businesses must operate in 2011. How will these five broad changes in general impact your business? Some of these changes or potential changes may not impact Read More