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Once you have your social media plan, make sure everyone knows about it. This will help keep your team on track, keep the company in the loop, and keep collaboration going.

Step One: Present your social strategy

Take 15 minutes out of your company's weekly meeting to fill everyone in on your Read More

Pricing intelligence is important to staying competitive. Industry Insights' columnist Gilon Miller explains how retailers can raise prices the right way. Read More

In our final installment, we unravel another key tidbit:Do The Easy Stuff Right.

What do we learn from this?

The majority of buyers really want basic information about your product or service. There is a tendency to get fancy with the types of collateral and information we might provide as m Read More

It is easy to determine valuable metrics of an e-commerce site, where everything can be measured by whether or not a visitor bought something. You can break everything down by revenue. But for a B2B site focused on lead generation, the crystal ball becomes much foggier.

So how do you turn that j Read More

Last week I wrote about your social strategy and the importance of analyzing what works and what doesn't. In this post, I want to offer you some tips on creating your "perfect" social media team, and how to keep it organized - an essential part of any social strategy. Read More

Two weeks ago, I posted about the first secret from our recent survey: first impressions matter. Today, we're revealing secret #2: your product literature/collateral is super important. In fact, 69% of the businesses we surveyed said product literature was most helpful when researching a new purcha Read More

December is all about "project planning" for the new year. You're planning content projects, marketing campaigns, sales goals etc, but have you gotten around to planning your social media strategy for 2013?

If not, you need to.

Planning a social strategy is a bit tougher than one might think. Read More

The new showrooming trend is here to stay and retailers must adapt. Industry Insights' Tina Praino explains how retailers can embrace showrooming in stores. Read More

In this most recent survey, we were specifically after ways we could improve the connection between a buyer and a seller, and what tips sellers should know that would help them close more business. We found out a lot, and over the next few weeks, we'll be sharing just what those secrets are.

Sec Read More

Many call centers are now offering social media monitoring for businesses as part of their services. Tracking consumer attitudes and comments on social media and responding promptly is a business necessity today, and call centers are a natural place to outsource this task.

You should research t Read More