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Retailers are starting to prepare for the upcoming holiday season. Read what Industry Insights' expert columnist, Tina Praino, says you need to focus on. Read More

Last month, I posted about the headaches of email rendering in select clients when executing email marketing campaigns. To help elaborate further on this issue, I was able to grab (ok, abduct) our email designer and web-dev extraordinaire Ryan Doherty for a brief interview to get his take. Here's h Read More

Email marketing is a great way to stay in touch with your customers and promote offers, but with all of the email clients available, it can be a real headache to get your emails to look the same across the board when opened.

email.jpgFrom Gmail to Yahoo, Outlook to Apple Mail, and now iOS to And Read More

BuyerZone lists the 10 best business technology blogs of 2012. Read what the blogging experts say on the latest tips and trends in mobile and retail technology. Read More

Potential customers with problems want their issues dealt with fast - and by someone who doesn't sound like a robot. Same goes for lead generation: prospects want to know that they didn't just fill out a form and send it off to space. They want to know that someone got it and are handling it right Read More

To ensure that you choose the right PPC service that will generate real results, use these guidelines to weed out the good from the bad. Read More

By now, you're surely familiar with banners ads littering almost every website in existence today. But in the past few years, those banner ads have gotten a bit more sophisticated, and they may be a great tool to add to your lead generation arsenal.

While many companies buy banner ad space on we Read More

When it comes to B2B, if your site isn't optimized for mobile by now, it's time to get moving. According to a recent eMarketer article, 28% of U.S. C-level executives in the B2B space used a mobile device to research business purchases. That's a significant chunk and the numbers will only go up fro Read More

If you’re looking for ways to increase your customer base and grow your business, consider investing in online lead generation. The lead generation experts at BuyerZone have been generous enough to give me a sneak peek of their new report, “The Art (and Science) of Successful Online Lead Generatio Read More

According to a study from the Content Marketing Institute, 60% of B2B companies plan to increase their content marketing spend in the next 12 months. Clearly, B2B marketers believe that content marketing is a powerful tool, and we couldn't agree more. Content marketing isn't an easy task, but fortu Read More