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Some of the biggest mistakes that new entrepreneurs make are mistakes that, if they’re honest, they know they’re making while they’re making them but they just feel so busy and over-whelmed that things slip through the cracks. Other super common mistakes, however, are made completely accidentally, Read More

Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now. Read More

You've got a great idea for a new company or product. You're getting ready to launch. You've even come up with a catchy name that everyone says is terrific. You're ready to roll.

Whoa! Before you print up a bunch of business cards or make signs to hang outside your new small business, be sure to Read More

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly. Read More

Whenever we talk about financial management it seems a bit silly because, for the most part, we all know what we should be doing. Every business owner is aware that the finances really are the business itself and that making a mess of the money means making a mess of the whole company. In practice, Read More

The Gotham Gal and I make a fair number of non-tech angel investments. Things like media, food products, restaurants, music, local real estate, local businesses. In these investments we are usually backing an entrepreneur we’ve gotten to know who delivers products to the market that we use and love Read More

During her nearly nine years at Google, Arielle Jackson managed product marketing for Gmail, Docs, Calendar and Voice. She then moved on to Square, where she led go-to-market plans for new hardware products like the Square Stand. At Cover, she put everything she learned to work to help make the pro Read More

If your company is like many, open (enrollment) season is almost here.
And if you’re in the trenches with more than 100 employees, you better be ready: It doesn’t look like another extension of the Jan. 1, 2015, employer requirement to offer health insurance under the Affordable Care Act will serv Read More

Entrepreneurship is full of headaches and mishaps that could easily be avoided if you knew what to look for, but when you’re a brand new entrepreneur you don’t know what you don’t know – so you often can’t even ask the right questions to be able to prepare yourself. Well, even though I’ve been in t Read More

Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”.
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