BizSugar.com › User › CateCosta › Submitted

Despite all of its recent popularity, entrepreneurship is not the typical path. When you decide to go it alone, there will always be people that will tell you you’re crazy, that you’ll fail and lose everything, and that you should just go and get a normal job and stop making things difficult for yo Read More

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette. Read More

How can a marketing idea or bit of advice stand out from the crowd?

We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?

In this post we’ll explore 12 unique ideas to improve your ma Read More

When excellent content fails to attract the readership it deserves, likely there were lapses in marketing efforts either before and after it was published. There is no guaranteed way to send your content viral but a few, reliable techniques boost the odds your posts receive well-deserved attention Read More

Want to spy on your competitors? The information you need is publicly available and freely accessible.

In this article, I’ll show you the tools and techniques that will allow you to scope out the competition. You can even use these tips to analyze your own site. You might discover some things th Read More

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines. Read More

As it’s portrayed in the media, venture capital, startups, and entrepreneurship are all about glitz, glamour, and overnight riches. Because of this, and because of the size of some of the checks that venture capitalists might turn over to entrepreneurs, many new entrepreneurs operate under the misg Read More

Three, five maybe fifteen years ago, you were a hot entrepreneur in the consumer, fashion or tech space. You were the cool startup, the one getting tons of attention, calls from VCs and interview requests. You were growing rapidly and could do no wrong. Things have started to slide. Now the fresh-f Read More

Valuing customers, trusting employees and staying focused on the vision are what we should be doing, or at least resume doing. Read More

Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too.
But that doesn’t mean you should abandon the power of the traditional media. Instead, you can take advantage of your local media and other outlets by Read More