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Marketing is all about tapping into human needs and desires so that you can motivate your potential customers to buy what you sell. In order to tap into those needs and desires, you have to first understand what they are and, probably the most famous model for examining this is Maslow’s Hierarchy o Read More

Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how. Read More

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers. Read More

Your “About” page is likely one of the most visited pieces of content on your website. And yet I’m willing to bet that instead of crafting this important page with the care it deserves, plenty of you reading this article simply coughed up a few generic, corporate-speak paragraphs -- simply because Read More

The reality is that most startups fail. In the last few years, I've consulted or mentored more than 500 startups. Here is a summary of the recurring problems I have seen in the flawed startups to avoid to maximize your odds of success:
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Understanding who your ideal customer is, where he or she is, and what he or she is motivated by is key to a successful marketing strategy. If you don’t understand who you’re selling to, it will be pretty difficult to sell. Therefore, creating target customer profiles or personas can be a great way Read More

Whether you find an executive tired with the corporate lifestyle or a skilled graduate, there are simple approaches to recruiting top startup talent, says digital marketing entrepreneur AJ Kumar. Read More

Everyone in business today is being asked to do more with less. There is constant pressure to improve performance, maintain growth and beat the numbers. From large multinationals to independent contractors, increasing efficiency is top priority. Here are five tips that you will help you grow your b Read More

Launching your company is only the first step. Figuring out how to nab customers is the tricky part. Here are a few ways to get your first client on board. Read More

You've done what you are supposed to do--you have a plan in place and you are ready to follow through. What could go wrong?

Unfortunately, plenty.

As Mike Tyson said, "Everyone has a plan until they get punched in the mouth."

There are two main categories of reasons why strategies and pla Read More