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Your website is one of your biggest marketing opportunities. Don't let it fall victim to these 5 home page missteps. Read More

One of the easiest, and least expensive, ways to increase your customer base is to grab a first-time Web visitor and never let them go. These 5 tips will show you how.
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Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider. Read More

How to use the free website metrics tool to better understand your customers and track e-commerce and ads. Read More

Pinterest is growing at record speed as more individuals and businesses are paying attention to this unique, image-based social networking platform.

While Pinterest’s terms of service clearly state that direct sales content is not allowed on the site, that doesn’t mean businesses can’t get creat Read More

So much in business isn't black and white, but there are some simple ways to increase your customer engagement and attract more sales. Creating a user-friendly website is a good place to start. For example, according to information compiled by online marketing firm Reach Local, 46 percent of consum Read More

What you need to know when crafting an effective social media strategy for your startup.

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just Read More

Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider. Read More

To use or not to use Google+? That is the question. Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works? You’re not alone. Read More

You might think driving more traffic to your website is the best way to increase sales. These four steps will help you convert the people who are already visiting your site into customers. Read More