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Unfortunately, for every great online marketing professional out there, there are 10 more people who truly suck. I've heard tons of horror stories from entrepreneurs who got burned by a social media or SEO expert and are now too gun shy to hire an expert again. But you shouldn't miss out on a great Read More

The SEO industry is wrought with folklore. Much of what is said doesn’t come with the evidence to back it up. Granted, we’re not immune to truisms of our own, and sometimes it’s not a bad idea to put intuition first. But there’s a difference between truisms or ethical stances and opinions masquerad Read More

We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. In this week's column, our Team Digital answers: What's a big social-media mistake that business owners make? Read More

Marketing is vital in business. It helps you to generate a constant stream of new and repeat customers, which is key to developing a profitable business.

But it can also be expensive, particularly when you spend time, money and effort on marketing messages that won’t work or won't work well.
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A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services. Read More

Google+ hasn't always gotten much respect as a key social media channel for business promotion, but that’s changing. Google+ is growing rapidly and provides some extra benefits that some of the other big players don’t. Read More

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you’ll see those tips and bits Read More

Crowdfunding used to be pretty simple. Artists, inventors, and filmmakers posted their ideas, and funders chipped in a few bucks to make something happen. Kickstarter, the site that triggered the crowdfunding movement, was the cornerstone. In three years, the site has helped launch more than 95,000 Read More

Top pro forma financial mistakes and how to avoid them.

Creating pro forma financial statements is tough for anyone, especially new entrepreneurs, and there are a few common mistakes that I see those entrepreneurs make time and time again. Since the same missteps seem to trip up tons of newbies, Read More

When it comes to legal hurdles, an attorney can be your biggest asset or your biggest expense. Here's how to trim your legal costs. Read More