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Running a small business comes with its own challenges. Luckily for new business owners, there are plenty of other small businesses that have already hit these roadblocks and worked their way through them. New businesses can learn from their peers on how to best avoid the common mistakes.

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What does social SEO mean? Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content – whether it’s on your website or on a social med Read More

Entrepreneurs understand that they need to keep their business' finances in order if they'd like to obtain a business loan in the future. However, many are not aware that it's imperative to keep their personal finances in tip-top shape as well. Read More

Having a proper landing page is the most important part of designing a website that converts your leads into customers effectively. The basics are incredibly simple, and not at all rocket science – but it is surprising quite how many people have landing pages that disregard many of the tried and te Read More

If you are running a small business these days, particularly an off-line one, it’s hard to ignore the intense pull and massive movement towards online marketing. But where exactly do you start? And, what do you do if you don’t have the time, skill, nor even the desire to roll up your sleeves and fi Read More

There are tens of thousands of hours of video being uploaded into YouTube every day. Don’t let the hard work you put into producing a video for your firm or practice get lost in cyberspace. Implement a few basic optimizations to make it easier for users to find your videos as they browse and searc Read More

Startup Nomad explores entrepreneurial ecosystems around the world through interviews with entrepreneurs, investors, and other ecosystem participants. This week we discuss Panama's entrepreneurial ecosystem with Gregory Clark of Co.Vida. Read More

When it comes to social media, men tend to spend more time on some sites, women on others. Check out this infographic to get an idea of the differences so you can more effectively target your ideal customers.


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Starting a business is nerve-wracking and the toughest part can be getting yourself motivated to move forward and make progress towards building a company. I usually don’t like to discuss “the fluffy stuff,” but since this barrier holds a lot of aspiring entrepreneurs back I thought I’d go ahead an Read More

Social media is an inexpensive marketing technique that requires more time than cash. But where do you go beyond social media to market your company on the cheap? Read More