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Creating a unique, memorable and shareable fundraising call to action can be incredibly effective. But rather than taking a lesson from the Ice Bucket Challenge, it might be more beneficial for nonprofits to learn from some other unique fundraising efforts that have found more sustainable success. Read More

The product packaging for the Yeti microphone is a finely crafted piece of marketing design. Find out what the packaging does well, and what brands can learn from it. Read More

What can recent logo redesigns from five big brand names teach us about the latest logo design trends? Read More

From top taglines to guerilla stunts, these are the movie marketing campaigns that most effectively compelled butts to cinema seats this summer. Read More

By using data to group and cluster people based on personality types, you can customize messages that better speak to personal wants, needs and preferences. Read More

We share our top 10 tips for getting more traction out of your Twitter account—along with a few Twitter tools you may want to check out. Read More

Business leaders need to stop thinking about generating leads as a single step and start realizing it’s a multi-step (and multichannel) journey. Read More

Where do today’s nonprofits stand when it comes to digital marketing? What areas do they view as priorities? Where are they investing their online dollars? Some new findings provide answers to these questions. Read More

We declare our brand winners of the bloody, sweaty and hard-fought marketing battle that was the 2014 World Cup. Read More

Apps now capture 86% of all U.S. adult mobile Internet time. Here are more mind-blowing stats about the growth of the mobile Web, and the rise of apps as a primary mobile Internet access point. Read More