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What makes a great business or brand name? Here are some examples of excellent company names, where they come from, and why they work. Read More

Many small business employees are playing on Facebook and Twitter during the workday. Why not turn that social time into a marketing asset? Here are some tips on how to do it. Read More

The many poster designs for "John Wick: Chapter 2" are almost all gangbusters great. They play up the genre, use space and color in effective ways, and have a strong sense of style and “cool”. Read More

From Deadpool and space travel to the mannequin challenge and virtual assistants, here's everything that was awesome about marketing in 2016. Read More

It’s an Amazon world, we just live in it. From cloud computing to package-delivering drones, here's an octet of ways the innovative brand has shaped the modern world we live in. Read More

H&M recently tapped Wes Anderson, the director of "Rushmore" and "The Royal Tenenbaums", to helm a holiday-themed ad. The results should serve as inspiration to every brand producing video content, though not necessarily for the reason you might think. Read More

While the buzz has already begun building around Snap Spectacles, they remain largely an enigma. Ask most people—even Snapchat users—if they know what Spectacles are or how they work and they’ll give you a blank stare. To clear things up, here's a quick primer on Snapchat's innovative new sunglasse Read More

In many ways Dominos Pizza's iconic marketing character, the Noid, is the quintessential brand villain. The key thing that brand villains do that may actually be more effective in a marketing capacity than their heroic counterparts: They underline the problem. Read More

From a poorly-named energy drink to a leakage-inducing snack to an ill-timed technological innovation, here are our picks for biggest brand product fails ever. Read More

One month removed from Samsung’s big decision to kill the Galaxy Note 7, where does the brand stand with consumers? Is it still open season or have we already moved on? We turned to Twitter for the answer. Read More