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Find out why the “micro-moments” of search are important to marketers and how your organization can use them to better engage with consumers at their “moment of intent”. Read More

Virtual reality (or VR) has once again returned to the forefront of technology. With all the talk about VR has come discussion and enthusiasm about how it can be used in a marketing capacity. So is VR a viable marketing tool that your company may want to start exploring? Read More

89% of Americans check their email at least once a day. See more eye-opening findings from The Inbox Report and some key takeaways to keep in mind with your email marketing throughout the year. Read More

So much of marketing and fundraising is fluid. It’s constantly zigging and zagging in different directions. It’s only when we look back on a period of a time as a whole (like a year) that we see the signposts emerge. With that in mind, here's an octet of top takeaways from the past 12 months. Read More

From Star Wars to Snapchat, check out these picks for the most creative, innovative, impactful and memorable marketing campaigns of the past 12 months. Read More

This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing? Read More

If you’re thinking about updating your organization’s website in the coming year, here are 10 tips to make your site more modern and effective based on the latest and most popular Web design trends. Read More

From Target to Kraft to Covergirl, a ton of brands are using "Star Wars" as a way to engage customers in their marketing. Should your company follow suit? Read More

Recognizing its large and growing role in the nonprofit world, Facebook recently announced they are testing a couple new tools to assist nonprofits with their fundraising efforts on the social network. Here's a glimpse at these new tools. Read More

From Black Friday to Cyber Monday, how many Americans will actually be taking part in the shopping festivities this Thanksgiving weekend? Check out these findings from the National Retail Federation's annual Preliminary Thanksgiving Weekend survey to find out. Read More