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With sales numbers sliding, customer fatigue setting in, and some retailers jumping off the bandwagon, many brands are starting to wonder: Has the slow demise of Black Friday begun? Read More

In 2014, 87% of commercial emails in the U.S. reached customer inboxes. In 2015, that number has dropped to 76%. What can your organization do to buck the trend and keep your emails out of the spam filter? Here are some tips. Read More

If you’ve never used Facebook advertising before, or you haven’t for a few years, it provides some really advanced targeting capabilities. Here's a trio of the best ways to target your ads. Read More

You may have a fantastic site with a cool design and catchy copy. But if you’re not focusing on this one crucial element, your website is falling flat. Read More

The New York Times Customer Insight Group partnered with Latitude Research to conduct a three-phase study to understand why people share online—which included interviews, a sharing panel, and a survey of 2,500 medium-to-heavy online sharers. Here's what they found. Read More

Here are a dozen of the best and most useful infographics, covering a variety of online marketing topics, that we discovered over the past few months. Read More

Stats are a great way to tell a story, make a case, or grab people's attention. Check out these handy infoblocks illustrating the latest online marketing trends, and feel free to share them with your social networks. Read More

These insights from the 2015 DMA Fact Book reveal key trends on how businesses and Millennials are using social media today. Read More

What stuck out the most from the list of 2015 Cannes Lions Grand Prix winners were the creative innovations that aimed to serve the greater good. This was a theme present in a trio of winners across marketing categories. Read More

While there are many instances where brands definitely need a logo refresh, there are also many situations where logo redesigns just aren’t necessary. Here are four of them. Read More