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Because your members are pulled in so many directions, it’s important to view your communications, benefits, events, etc., from their point of view. How do you help them see value, enjoy a sense of community, and cut through the clutter? The end game of Social CRM is to provide the right informat Read More

By following these guidelines, you’ll make the most of your SEO investment. You’ll also improve the visitor experience for those finding your website. Authorized Duct Tape Marketing Consultant. Read More

Often relegated to the bottom of the business owner's To Do list - marketing must be part of your regimen. Not investing your time in marketing is costing you future profit. Read More

Clarity regarding your ideal customer makes your B2B marketing better and gives your prospects the information they desire. Authorized Duct Tape Marketing Consultant. Read More

Be smart about your B2B marketing. Be committed about participating in your B2B Marketing. And, beware of those who try to sell you the empty promise of the Quick Fix, the Guarantee and the No Heavy Lifting Involved. Read More

What best describes your interaction with customers in the last 30 days: reactive or proactive? Get proactive and reach out in genuine way. When you are proactive about customer communication, it's easier to ask for referrals. Read More

Cloud-based SaaS is the most dramatic change in financial accounting software in decades. What’s exciting about the change is the power and affordability it brings to small to mid-sized, growing businesses. Read More

There is the security built into the software itself (who is assigned access to various applications and reports).  There is the process of developing security measures and best practices for your organization and adoption of the policy by employees (handling of confidential information, password p Read More

How committed are you to your customers? A challenge for B2B owners and executives - commit to proactively contacting customers every week. Read More

Many companies are looking at the cash-flow-friendly nature of monthly subscription fees versus upfront licensing fees as a benefit. There is also the potential for reducing or eliminating IT capitol costs, chargebacks, and other operational expenses, within the company as departments deploy cloud Read More