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So let me propose the following to you – blogs are very different. Twitter styles are very different. The audience you are trying to engage could very different than the audience of another blogger or Tweeter you admire. And therein lays the problem with things like Klout scores and best practic Read More

If you've thought that social media does not convert for B2B - take a look at the statistics from this HubSpot survey. The prospect to customer conversion statistics for blogs in particular speak volumes. And there's a huge jump in the conversion rate with weekly blog post updates. Read More

There is no quick fix when it comes to sound marketing strategy. Invest in marketing that will benefit you today and pay long term dividends. Commit to a regimen - there is no silver bullet. Read More

As deftly as MacGyver making an escape using only his wits, a little duct tape, a lighter and baby powder – you are feverishly exporting data from one system, another set of data from another system, importing the data into spreadsheets and working very long hours to somehow bring together a meanin Read More

In a tight economy every business needs to focus on protecting margins. It may be time for your company to automate processes that are currently be done manually and prone to error. Having the right ERP solution can help you do more with less, schedule more effectively, protect your margins and i Read More

When marketing do you focus on communicating to the prospect that you understand they are special and will go out of your way to let them know they are special? Here are some tips on distinguishing yourself from others looking for their business. Read More

With both state and federal grant money on the chopping block it is crucial that your nonprofit have the systems in place to work more efficiently. More important, it is necessary to provide the appropriate reporting to critical stakeholders within and without the organization. Read More

All B2B companies have something in common: Sales and Marketing never work together as a tightly integrated team. Marketing and Sales never seem to be an optimized, synchronous unit that cooperates for the ultimate benefit of the company’s performance. Read More