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With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing. Read More

How can you come up with innovative ideas that customers will love, even when what they say they want isn’t what they want at all?

Here are three tips: Read More

There are different meanings for the concept of sustainable growth. In one sense, it is synonymous with sustainable development; in other words, it is a pattern of economic growth in which resources are not depleted and the environment is preserved to meet the needs of not only the present, but the Read More

The more elegant and straightforward your product design, the easier it will be for you to attract customers. Here are three ways to streamline the way your... Read More

Even with great experience, talented teams, and trusted advisors, there are times when all leaders need to bite the bullet and make lone-wolf decisions. Facing tight deadlines, intuition usually takes the place of other guidance--but it certainly isn’t always correct.Here are some ways good leaders Read More

Understanding your customer is critical to your business. But what may surprise you is that there is a lot you can do on your own without the need for expensive research. You and all members of your team can develop skills to find out how consumers truly engage with your business and why they go ba Read More

We have all heard the sensible idea that we can learn from our failures. Yet the frustration and embarrassment that we often feel after a screw up can prevent this education or at least put it on Read More

It's not rocket science: Sometimes the best ideas come from places you already know. Here's what that means. Read More

Humans are wired for stories – we tell them, love to hear and read them, and look for them in the chaos of the world to feel a sense of order. We communicate these stories by drawing pictures with language and most directly, with images themselves – from cave paintings to family photos, scribbles, Read More

Smartphones aren’t simply convenient communication devices – they have become an integral part of our lives and our culture. The very nature of consumer behavior – we carry our smartphones everywhere – mandates that your business have a mobile presence so you’re accessible anytime and anywhere your Read More