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Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?" Forget about it. They make less than 3% difference versus anyone else. Read More

Innovation is a word that feels big. It scares us because it signifies dramatic change, and that can be overwhelming to many of us. We also shy away from innovation because it seems reserved for geniuses with special knowledge about complicated stuff. Read More

Like the great innovators, you can learn to ignite thinking that channels lots of new ideas. You can apply your own innate knowledge to cultivate brilliant insights that lead to market-moving products or services. Read More