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Hashtags are an essential part of social media marketing and growth on Instagram and Twitter. With that said using hashtags correctly can be a little confusing. In this post I'll review the top hashtag mistakes I see people and businesses make over and over. Read More

The new year is literally around the corner, so I wanted to recap some of the 2016 updates that will help you gain social media followers organically in 2017. Read More

If you feel like your social media strategy and growth have been slacking, you may just need small tweaks to get it back on track. In this post I'll review a few "secrets" to getting the most our of your social media strategy. Read More

This past week was been filled with live video updates on your favorite social media networks! Now you can share live streamed videos on Facebook, Twitter AND Instagram. Live videos are a great tool for any business (or person) who is trying to build a social media presence. In this post I'll revie Read More

Snapchat is on the rise, and businesses are starting to join the network to connect with a younger demographic. Snapchat can be a little intimidating at first, but it is an excellent network for building visibility and adding value to your customer. In this post I’ll review some basic Snapchat for Read More

Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 different influencer types and what kind of re Read More

When your social media reach slows down or grows stagnant, it means it may be time to employ new tactics or switch things up a bit! In this post I'll review 6 tactics that can help you gain some quick wins and instantly give a little boost to your social media reach. Read More

Just as in life, many things can go wrong with your business. With social media keeping us connected second to second, your response to a social media crisis can make or break how your followers perceive your brand. The negative effects of a social media blunder can be greatly reduced with swift ac Read More

Social media can be a pretty complicated subject because so many variables fluctuate from brand to brand and industry to industry. With that said, there are some common variables that remain true no matter what kind of business you are trying to promote using social media marketing. Read More

Facebook has gotten a bad rep for decrease in engagement. Although the network isn’t always the easiest to get results from, it can have great benefits for your brand or business. Facebook has rolled out many tools in the past few years to help businesses and brands connect with their fans more sea Read More