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Everyone will tell you one of the best ways to see growth in social media marketing for your business is to use hashtags. What they don’t mention is that utilizing the right hashtags for your business is essential to attracting your core audience (and not just randos browsing the internet). But how Read More

Every social media campaign, contest or giveaway is different. And as everything else in social media, success is dependent on many moving factors - an even further, these individual factors differ per business. Although this sounds like an absolute headache, there are basic building blocks to ensu Read More

Snapchat has recently allowed businesses to create custom on demand geofilters! This is a great opportunity for brands to surprise and delight guest and customers while at the same time building engagement and relationships, flexing the brand’s creative muscle, and adding a fun value. Snapchat cust Read More

One difficulty of social media marketing is finding content that relates to your consumers, your brand, and actually drives the right traffic and engagement from your social channels. B2B companies face the extra challenge of having highly niched audiences. In this post I’ve outlined 6 B2C inspired Read More

Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. Learn 10 key benefits of social media for business! Read More

With over 400 million monthly active users, Instagram is a great network to gain online visibility and build an audience for your brand. If you have an account you're just getting started with or need a little guidance, here are my top 7 tips to launch your business on Instagram! Read More

Influencer marketing seems to be all the buzz recently. Leveraging your audience is the best way to get the word out about your brand! Let's talk about a few key points to help you win at your next influencer marketing campaign. Read More

There are general social media mistakes we all know to avoid (like buying followers). But there are many other social media blunders to steer clear of. Are you making any of these 11 common social media mistakes? Read More

Hashtags are a little misunderstood in social media (from a marketing perspective). Since virtually any word can become a hashtag, knowing how to use hashtags in your social media marketing effectively can get a bit confusing. In this post you'll learn to use hashtags for more social media growth a Read More

Social media engagement has been in the shadows as a goal and metric, but it seems that in 2016 audience engagement gets to (finally) shine! Here are 8 steps to increase your social media engagement Read More