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A quick-fire video series tackling pay per click questions and answering them (in 60 seconds).

Simple tips, advice and help for understanding and getting most out of Google AdWords advertising.

From keywords to ads, to campaign structure and best practise - it should with time, cover every s Read More

An interview between Nazareth Qarbozian, and myself (Ed Leake) on the future of marketing. A lofty topic!

Questions included:

- what new processes will we need to adapt to
- will companies need to hire more digital marketers or less
- can digital marketing be replaced with AI

Finished of Read More

Hate spreadsheets?

Let's look at 'dayparting' in Google Analytics and why this information is critical to convert more customers. No spreadsheets required!

- Improve conversion optimization
- Schedule your Google Ad campaigns effectively
- Know when (and when n Read More

You’ve made your research and found the influencers you want to collaborate with. Now what?

How can you ensure they’ll respond, and that the collaboration will be fruitful for you both?

To learn how to make the most of the relationships with influencers, we’ve asked influencers experts to sha Read More

Learn how to quickly and simply, refine your Facebook ad audiences with Google Analytics data.

- use your actual visitor data to can hone your audience
- get your ads in front of the right age and gender
- the people who are also more likely to buy from you!
Read More

Get better results with the following 4 audience profiles:

- Your Current Page Fans
- Current Customer 1% Lookalike
- Your Website Visitors (aka remarketing / retargeting)
- Your Website Visitors 1% Lookalike
- Quick Tip: Your Target Audience Size Rule of Thumb Read More

It’s time to get to know the 5 stages to the social media customer journey. We’ll project this journey on a case study of our own to give it form. Read More

Are you advertising on Facebook, or looking to get started?

In this video you'll learn which 3 metrics matter the most, and why:

- When you know your cost per acquisition, you practically ignore most metrics
- What your click-through rate should be compare to your co Read More

Inbound marketing leads cost 60% less than outbound leads.

Considering the amount of waste associated with traditional, impression-based advertising, inbound marketing provides a much more focused program that matches today’s buyer behaviour.

Let's make every website visit Read More

Customers are getting harder to reach on social media.

This video covers the 5 stages of the social media marketing strategy map, and shows how to:

- Create content for the customer journey
- Use tactics for each step
- Look at the right metrics
- How to Read More