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Tara Hunt has been very public about the struggles that come along with being an entrepreneur – she’s trying to dispel the myth that startups are easy one blog post and presentation at a time. She often talks about her struggles with her company’s brand (it used to be called Shwowp), the difficulti Read More

Sometimes the hardest part of starting a business is actually starting. Katia Beauchamp can attest to that – while working on her startup Birchbox she realized that if she didn’t pare down the idea, she’d never launch. “Having an idea and a vision makes it hard to let go and get the company started Read More

After you’ve gone through the several steps to get in front of an investor it’s crucial not to make a mistake, yet many investors can list off mistakes they see on a daily basis. Here five investors talk about the common mistakes entrepreneurs make when pitching their business. Read More

Choosing a co-founder is often compared to choosing the right person to marry. In Julia Hartz’s case, both people were the same. She started online event company Eventbrite with her husband Kevin Hartz in 2006, and they still work together today. Read More

Undoubtedly the biggest question people have to answer is how much money they need to raise. While every investor advises differently on the topic, one thing is always true: there’s no magic number or formula that you can follow. We asked five of our expert investors “How much money should I raise? Read More

When it comes to startups, timing is everything. You don’t want to be too early to market, or too late to the game. Meetup co-founder Matt Meeker knows the consequence of bad timing better than anyone – he started his company right after the tech bubble burst in early 2000. “We started in early 200 Read More

Hiring for a startup can prove to be a difficult endeavor. For founders looking to bring on new talent, being open about culture and expectations is paramount. Read More

Regardless of where you are in your career, attending events is always beneficial. It provides an opportunity to network, and allows you to learn from your industry’s biggest names. But if you’re looking to take it to the next level and go from event attendee to guest speaker here are a few tips. Read More

Sprouter Weekly is a free newsletter for entrepreneurs around the world highlighting founders, hot startups, content & events. Read about how Rick Perreault is helping business optimize their landing pages; discover new startups including analytics tool Mixpanel; and read the best startups content Read More

No one likes to be woken up by a blaring alarm clock – it’s always an unwelcome sound, regardless of how many hours of sleep you got the night before. A new company is trying to make waking up less painful, both for you and whoever shares your bed. LARK, a startup that made its debut on the TechCru Read More