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The year 2014 abounded with marketing home runs, from brilliant social media strategies to remarkably well-done ads. The companies behind these messages are at the top of their marketing game, and much can be learned from their winning strategies. Emulating the best is often the fastest way to beco Read More

As creative marketers we demand the space to launch campaigns on our own terms. Experience has taught us what will work (helping us drive leads and generate sales) and what will simply add to our costs and make us look bad. Despite this, marketing departments are constantly under pressure to launch Read More

One of the most pressing problems email marketers face is the fact that their email lists were not as healthy as they could be. Before they could see a positive return on an investment in email marketing they would need to invest in content to build their lists out. Read More

Is your email campaign working for you? You send out emails to a list of hard-earned recipients and can only hope the results are positive. You aim for higher click-through rates, but what exactly are you doing to improve those numbers? Read More

The five ways ‘wearables’ could impact email marketing have implications for the entire advertising industry. If you’re interested in staying ahead of consumer trends, include these tips as part of your next strategizing session. How you plan now could make all the difference when formulating your Read More

Trust is a precious commodity, as numerous recent reports of scandals and deceit illustrate. Despite the whirlwind of lies and untruths that have made consumers extra wary when it comes to connecting with businesses, you can still build trust with your target customers. By making changes to your em Read More

One of the biggest challenges any online marketer faces is attracting people to their website when there are so many other distractions out there. So what is the best way to get people to stop what they are doing and get them to click on your ecommerce site and, perhaps even more important, stay th Read More

When you first roll out a new marketing campaign, it’s easy to feel like the excitement and momentum will continue forever. Unfortunately, you can’t hunker down with a single campaign for the long haul. Eventually, even the best campaigns lose steam and need an overhaul. Read More

Join iContact and email marketing expert, John Hayes, for a webinar on January 29th from 1pm-2pm EST. Learn why email marketing will thrive in 2015 and well into the future. Read More

It’s difficult enough to get customers to keep your email and open it, but you’ll never get to worry about whether your content is catchy enough if you’re being sucked into the spam folder. Spam filters are the email marketer’s archnemesis. If you’re waging this battle, use these tips to help win o Read More