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Email marketing is still the best performing online marketing channel. But your strategy needs to evolve. Here are some email best practices that you can use. Read More

Every organization is trying to integrate social media.But social TV?The USA Network is embarking on their second interactive campaign, called "Suits Recruits" (for the TV show "Suits").  Read More

Contrary to popular belief, social media isn't free.It doesn't cost much to get started, but it takes hours of labor and focused effort before you begin seeing any results.And that's if you're doing it right.If you fall victim to one of these 3 threats, then you may not see any positive results at Read More

Some of your website traffic will become your loyal customers, and some of it will bounce forever. Here's how you can pick the best online marketing channels. Read More

Blogging is easy to pick up, but difficult to master. There’s a lot of nuance that separates the professionals from the newbies.

Here are 3 big blogging mistakes that make you look like a rookie. Read More

Everything you do online starts with traffic. But not just any traffic. Here's how to get traffic that is going to buy from you and become loyal customers Read More

You want to create content, not spend time worrying about SEO. It’s difficult and evolves everyday. You don’t have time to keep up.

But it’s incredibly important.

Organic search is one of the best ways for people to find your site, subscribe to your blog and buy your products. And it doesn’t Read More

"Brand building" is always mentioned as one of the biggest benefits of social media. But it's not true. Social media can't save your brand. Here's why. Read More

Here's how Step2 uses social media to compete with market leaders, and the marketing lessons you can use apply to your own business. Read More

Did you lose traffic in the past few weeks? If so, then you probably were hit by Google's latest update, Penguin. Here's what it is, and how you can recover. Read More